Deliberate People's mission statement reads, "Helping people turn their passion for the Lord into a deliberate plan to pursue Him." A mission with eternal importance. Therefore, I wanted to convey eternity in the logo by drawing the symbol for infinity using the "d" and the "p". The mark without the name also works as ambigram - that means it’s the same thing upside down.

Keeping with the simple design of the mark, the postcard reflects the simple message of their mission.

Deleiberate People believe that we find joy in life when we pursue God. Thus "Enjoy The Ride" is a call to action that people are searching for.